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“Macra na Feirme has gone from strength to strength and has seen a correlation with membership number growth since becoming a CRM Salesforce member with ENCLUDE. It has allowed us to reduce significantly the administrative burden and has allowed us channel our energies to our members”.

Michael Hallows




Macra na Feirme needed to:

  • Reduce administration time for head office
  • Centralise production of statistics and reports in a timely and efficient manner
  • Allow the clubs to enter the details of the members directly into the database and automate membership renewals and the production of tailored reports on members.
  • Track the training and development of members.
  • Manage events – allow the clubs to enter members in regional and national competitions and track the progress of members at these events.
  • Improve communication to their membership base
  • Manage their direct debits?


  • Merge data stored in Access and Excel databases into one cloud based solution
  • Provide a design that provides access for the 200 clubs and regional offices within a Customer portal
  • Design tailored reports from within the CRM
  • Allow direct debits to be recorded efficiently in Salesforce
  • Allowed individual and group communications and campaigns to be setup and tracked efficiently


  • Much of the centralised administration work has been automated
  • Statistics and Reports have become easy to produce. Macra Na Feirme have been trained so they can adapt and create new reports
  • Macra na Feirme were so happy with the new system that they recommended ENCLUDE to the Welsh Young Farmers. ENCLUDE produced a system for them to manage their annual festival.


Macra na Feirme is a voluntary organisation for young people between the ages of 17 and 35. The organisation consists of a nationwide network of clubs with six key areas of activity: agriculture, sports, travel, public speaking, community involvement and performing arts.

Macra na Feirme
Dublin 12
Phone (01) 4268900